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Wacoal is a lingerie brand that was founded in the 1950s in Japan by Koichi Tsukamoto, who returned from America after gaining extensive experience in the clothing industry. Following extraordinary success in Asia, Wacoal America was created in 1985, enabling the brand to bring innovative products implementing exquisite workmanship and advanced techniques to the New World.

Wacoal’s aim has always been to produce high-quality lingerie, such as bras, underwear sets and shaping briefs, that are incredible for everyday wear and include particular attention to detail, meeting the need for practicality and femininity. In fact, Wacoal is developing a unique design that defines every woman’s natural curves.

In particular, these include the brand’s minimiser bras (with cup sizes ranging from D to F) and its shape briefs, which are as thin as a second skin and the jewel in the crown of Wacoal’s product line.

The brand is currently the global leader in designing and manufacturing underwear for curvy women thanks to its use of the most innovative techniques and its continuous mission to actively support women’s physical and mental wellbeing.

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